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Soda is more reviled than loved nowadays. We’ve replaced fizzy fun with tirades against sugar. Where other sodas brandish celebrities and social causes to distract us from their true nature, 7UP is transparent about being soda, embracing everything that’s right with it.

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Designed by Jared Young

PRINT, SOCIAL & OOH

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TWITTER

Social media is rife with people and brands pretending to be something they're not--sometimes, to disastrous effect. On Twitter, 7UP encourages brands and influencers to stop trying so hard. 

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7UP

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