Aspercreme was an old-timey product trying to reach a fresh, new audience. We saw an opportunity to join the #HeelHacks trend on TikTok, numbing your heels to pain before a night out, with the Lidocaine Dry Spray product. 

 

In 48 hours, we wrote, shot, and shipped a series of videos which went on to garner over 30 million views, triple our CTR goal, and increase sales by 70%.  

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Art Direction by Joie Ha

Creative Direction by Todd Condie & Mike Cicale