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Captain Morgan
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How can Captain Morgan bring the spirit of adventure to the NFL? By creating the scavenger hunt to end all scavenger hunts—where clues could be hiding anywhere, all season long. Especially in  commercials starring Bebe Rexha, Amine, and Victor Cruz.  

A multi-agency effort, we led the IAT team to create a whole ecosystem of TV, OOH, social, experiential, and even voicemail-based adventures.


Art director: Will Von Weise
Creative Directors: Max Dufrechou, David Woodbury, Laura Vancil, Darina Khafizova, Matt Silvester

 

"Follow the Captain" :45s TVC

1-833-CPT-MRGN

Every frame is full of clues that could lead to prizes. Like that phone
number, which naturally leads to Victor Cruz's voicemail box.  
 

Hello_ Who's this_Captain
00:00 / 00:25
VoicemailCaptain
00:00 / 00:37
Look at youCaptain
00:00 / 00:23

TACTICAL OOH

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Product :15s TVCs

 

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Captain Morgan

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