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Drinking brings people together. Or at least, it’s supposed to. Some people are so loyal to their drinks of choice that they kill the whole vibe. Luckily, there’s White Claw, a drink so inoffensive that anyone would drink it.

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Art direction by Javed Eid and Sean McSherry.

Print/OOH

Print ads feature caricatures of the most annoying types of drinkers we dread to go out with: wine snobs, whiskey gentlemen, beer guzzling frat boys. Even they, with their immutable preferences, would deign to drink a White Claw.

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SOCIAL

Instagram campaigns feature drinkers you’d never imagine would get along out and about enjoying White Claws. Captions highlight many ways White Claw can appeal to different kinds of people.

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YOUTUBE

Claw Cam is the talk show where feuding famous celebs split a box of claws. If they can see eye-to-eye on White Claw, what else might that they have in common?

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Hosted by Trevor Wallace of “No Laws When You’re Drinking Claws” fame.

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White Claw

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